What is Pay Per Click?

PPC stands for pay-per- click which is a lucrative model of internet marketing. PPC is a technique in which advertisers pay a fee each time one of their ads is clicked by the online visitors. To simplify the purpose we can say PPC is a smart way of buying visits to your site, rather than attempting to “earn” those visits organically. Our experts at RS Software employ techniques of search engine advertising which is one of the most popular forms of PPC. When an online user searches for keyword related to your enterprise PPC allows advertisers to bid for ad placement in a search engine’s sponsored links.

PPC Management


Irrespective of whether you trade in consumer goods or industrial tools one way of getting ranked amongst your competitors is through a well planned and targeted PPC services. Getting ranked is the prime responsibility of the passionate entrepreneurs as it will enable them to achieve their targeted traffic for business enterprise in the shortest span of time.

If you seek to complement your inbound marketing endeavors our PPC professionals will offer you highly optimized and managed PPC campaigns that incorporate all your needs. We at RS Software possess a clear understanding of client requirements and as a result our PPC campaigns are managed and designed to meet your business objectives. Our team is aware about the benefits of highly optimized Pay per Click campaign and thus we extend optimum support to maximize your ROIs.

We drive brand awareness for our clients. Our PAY PER CLICK Services includes:

PPC Audits

Bing Advertising

Social Advertising

Display Advertising

Google AdWords

Remarketing & Retargeting

Our pay per click campaign (PPC) management service includes the following components:

Formulating the PPC search campaign strategy

Analyzing Keyword research and selection

Creation of Ad development

Building campaign set-up

Managing the bid management and ROI tracking

Optimizing the landing page and development

Analysis of the campaign and its management

Benefits of Our PPC Services

With the ever-evolving potential in the digital marketing arena, currently myriad types of businesses can benefit from PPC services. Team at RS Software believes that PPC offers businesses greater opportunities o stay ahead of the growth curve. Especially, implementing PPC (Pay per Click) services from our experts you are at the receiving end of some really amazing benefits.

Subsequent to implementing PPC campaign from RS Software you will notice visible results such as:

Speedy and targeted traffic as well as qualified leads at a much faster rate than their organic methods

Targeted web traffic and location specific traffic which advances your bottom line during the critical sales period

Your business expansion plans are materialized and help you reach out to diversified client base

Our Pay Per Click Services

PPC Audits

Our PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.

Bing Advertising

Our in-house Bing ads agency team has the training and expertise you need to make the most of Bing’s popular PPC platform.

Social Advertising

EasySeo can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.

Display Advertising

Your display ads will be targeting an audience that has already indicated an interest in your service or product.

Google AdWords

Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.

Remarketing & Retargeting

Improve ROI and increase conversions by marketing to people who have all ready visited your website.

Brief process of our pay per click campaign:

Our pay-per-click (PPC) management service includes the following components:

  • PPC search campaign strategy
  • Keyword research and selection
  • Ad creative development
  • Campaign set-up
  • Bid management and ROI tracking
  • Landing page optimization and development
  • Campaign management and analysis


We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.

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Things we have Done

We are building bridges in web technology in order to connect the client’s goal to reality